Fallacy and Mutual-fund Guru Peter

Angel Allen Professor Needle November 25, 2012 Chapter 8 Exercise 2 For each of the following items, write one paragraph identifying the logical flaw. a. The election couldn’t have been fair- I don’t know anyone who voted for the winner. The fact that no one you know voted for the winner does not mean that the election as unfair. –Argument of ignorance a. It would be wrong to prosecute Allied for age discrimination; allied has always been a great corporate neighbor. The fact that allied has always been a great corporate neighbor, it is not wrong to prosecute him for age discrimination if in fact it is true. – Appeal to pity b.The decrease in smoking can be attributed to increased restrictions on smoking in public. Although smoking has decreased you should not conclude that the result of smoking in public restrictions was the cause of the decrease. – Post hoc reasoning c. Bill Jensen’s proposal to create an on-site day-care center is just the latest of his harebrained ideas. The fact that Bill Jensen proposes to create an on-site-day-care center does not mind that the idea is unwise. – Ad hominem argument d. Since the introduction of cola drinks at the start of the twentieth century, cancer has become the second- greatest killer in the United States.Cola drinks should be outlawed. Before reaching valid conclusions, you would have to study a much larger sample to compare causes of cancer and that in fact cola drinks is the cause of cancer. This will be a Hasty Generalization. – Hasty generalization e. If mutual-fund guru Peter Lynch recommends this investment, I think we ought to buy it. Even if mutual-fund guru Peter Lynch recommends this investment, it is not wise to buy it unless you have done your own research. – Argument of authority f. We should not go into the flash-memory market; we have always been a leading manufacturer of DRAM.The fact that you have always been a leading manufacturer of DRA M is not in itself a good reason to retain from the Flash-memory market. – Appeal to pity g. The other two hospitals in the city have implemented computerized patient record keeping; I think we need to do so, too. The fact that the other hospitals implemented computerized patient record keeping is not in itself an argument that we should get one, too. – Ad populum argument h. Our Model X500 didn’t succeed because we failed to sell a sufficient number of units.Before reaching any valid conclusions, you would have try more strategies on selling your Model X500, maybe other factors could’ve been a reason why your sales were not successful. – Oversimplifying i. No research has ever established that Internet businesses can earn money; they will never succeed. The fact that research has never been established that Internet businesses can earn money does not necessarily mean that the Internet business will not succeed. Perhaps the statistics are not yet a vailable. There are Internet businesses that have been out for years I’m sure they are succeeding to be around for so long. – Appeal to pity

In His Tragedies Shakespeare Often Presents Women Merely as the Tragic Victims of Men Essay

‘In His Tragedies Shakespeare Often Presents Women Merely as the Tragic Victims of Men.’ To What Extent Do You Consider This Applies to Desdemona ‘In Othello’? â€Å"There are no Antigones in Elizabethan Drama,† Lyndsey Turner. Turner is here expressing the view that Shakespeare does not use his women as heroines. Instead she is of the opinion that they are used as devices on which the â€Å"tragic impulses of the plays’ male characters are enacted.† They are a device to produce a cathartic response from Shakespeare’s audience. In order to discuss to what extent Desdemona complies with this view, it would appear logical to define a tragic victim. Many say that a tragic victim is a character in a tragedy who suffers at the hand of circumstance and the fates. They suffer through no fault of their own and are brought down by others, they are totally powerless to change their fate and don’t contribute to their own tragedy; they are solely the victims of others. It is also vital that they produce a cathartic response from the audience in order for their suffering to be tragic. Looking at these criteria it becomes clear why Shakespeare often uses women as his tragic victims. In the time Shakespeare was writing women had very little influence on their destiny having to submit either to their father or husband. They were the objects of men. When Iago warns Brabantio of his daughter’s escape he says â€Å"Look to your house, your daughter and your bags.† This shows of how little importance women were, being so powerless they would then be a natural choice for tragic victims, powerless to avoid their fate because of their weakness in society. However, when Desdemona is first presented to us she does not seem anything like a stereotypical woman of the time. Her character is presented as much stronger than that. Her father has not tried to force her into marriage even telling Roderigo that, â€Å"My daughter is not for thee,† even though it is clear that Roderigo is a rich man. At the end of Act one he goes to, â€Å"sell all his land,† in order to pursue Desdemona. As Brabantio is not therefore being in any way a tyrant to his daughter; her ability to escape from the house and deceive him shocks us and surely would have shocked a contemporary audience even more. This woman is not the kind of person you would expect to become a victim. Before the audience have even seen her she is described as a woman of, â€Å"Beauty, wit and fortunes.† She has gone to Othello in the dead of night protected by a, â€Å"Knave of common hire, a gondolier.† This shows Desdemona’s bravery and strength. All of this increases her status with the audience and detracts from the image of a weak submissive woman. In Act 1 Scene 3 she defies what the Duke says, when he requests that she stay at her father’s house while Othello is in Cyprus saying that, â€Å"She did love the Moor to live with him.† For a woman to speak in front of a council of the most powerful people in Venice, not invited to do so, would be shocking to a contemporary audience and really show her strength of character. It is almost as though she is a feminine version of Othello, as Patsy Hall says, â€Å"She cannot be the man, but she can be the husband of the man.† She has shunned the â€Å"Wealthy curled darlings† of her nation unlike most women and instead chooses Othello. She doesn’t care about his age or race she â€Å"sees Othello’s visage in his mind.† The language Shakespeare gives her when talking of her wooing shows how deeply immersed in Othello’s world she is; she, â€Å"Falls in love with the battles† even her language is strong. â€Å"My downright violence and storm of fortunes,† She is presented as incredibly strong certainly not a figure of pity. It is seemingly no wonder that Othello calls her, â€Å"his fair warrior.† Although Desdemona is first portrayed as quite a heroic figure by Shakespeare he soon starts to use her as a cathartic device, as the audience watch her previous strength fall away. It becomes clear that Shakespeare made her so strong willed deliberately in order to shape our response to Desdemona. Doing this makes it that much more painful for the audience. A major episode wherein Desdemona is presented as an object of pity is in the handkerchief episode. Desdemona loses her handkerchief and Othello sees Cassio with it. Despite Othello’s growing suspicion, Desdemona remains ignorant claiming that, â€Å"The sun where he was born drew all such humours from him.† We feel tremendous pity for Desdemona when she says this because Shakespeare has shaped our response using structure and also the irony of her language. In the last scene we saw that Othello was seething with jealousy and vowed to kill her. This amplifies hugely our feeling of catharsis for her because we feel so helpless. Our pity for her is only added to when Shakespeare shapes events in the play so that all her qualities that were viewed as good in the first act of the play cause her to fall even further. However, she is still a victim because she is powerless to stop it; she is a victim of circumstance and ignorance that Iago has been planning her destruction. She continues to mention Cassio even when it is clear it is causing Othello irritance, she thinks that it is a â€Å"trick to put her from her suit.† The audience’s feeling of catharsis is amplified as we can do nothing while her language puts her fidelity in more doubt in Othello’s mind The time when we pity her most however is when Othello strikes her. Again she says precisely the wrong things, through no fault of her own but rather because her loving nature wishes to help Cassio, saying that, â€Å"She would do much for the love she bears to Cassio.† All the audience can do is sit and despair for her. When he hits her we think that maybe her strength will come back but she simply responds by saying that she, â€Å"Will not stay to offend Othello.† We despair because we know that if she submits to Othello she will die at his hands. This is yet more evidence of Desdemona’s good proving to be her downfall. Shakespeare shapes events very cleverly in the next section in order to get the largest cathartic reaction. For a moment it seems like we might see a glimpse of Desdemona’s fight. She claims, â€Å"She has no Lord.† The audience think for a moment she will be fine, however soon she is asking Iago, â€Å"What shall I do to win my Lord again.† The assertive Desdemona from the earlier scenes is gone and the audience despair for her. Even when Othello kills her she does not blame him. When asked who has killed her she says, â€Å"Nobody, I myself.† She dies a symbol of goodness and love, the way Shakespeare shapes her demise is unquestionably tragic. However, is she actually a victim? The audience on the most part at the time would say she is because she does not fall through a flaw in her character. However was she totally helpless and unable to change her fate? Patsy Hall argues that Othello and Desdemona have a, â€Å"Mutual ignorance of each other’s nature,† saying also that she is, â€Å"so selflessly devoted that she cannot acknowledge imperfection in her husband.† I would agree with this statement by Hall. The audience are constantly perplexed throughout the play as to why Othello will not listen to anyone but Iago. This could be perhaps a comment on how women have had to suffer under the patriarchal society in which Shakespeare’s original audience was living, perhaps through Desdemona he is trying to show the unfair nature of their society. But in many ways the same is true for Desdemona. Emilia tries to tell her that, â€Å"Jealous souls are not ever jealous for the cause, but jealous for they are jealous.† But even after this warning Desdemona takes no heed of anyone but Iago, therefore it could just perhaps be confirmation of Iago’s intelligence, this backs up Desdemona’s role as a victim as she is a victim of others. So in conclusion there is no doubt that Desdemona’s demise is very much tragic. Also having examined the criteria it would be accurate to say that in many ways Desdemona is a victim. She suffers through no fault of her own and is the victim of circumstance. However, I am not sure that one could say that she was totally powerless to stop her eventual fate. I would say that Desdemona was not a victim of Iago’s scheming or Othello’s jealousy as she could have stopped these. She was a victim of her own love for Othello. Therefore, I would say that the statement in the title applies to Desdemona so far as she was the tragic victim of her own love for a man.

Analysis of Oath of the Horatii

Analysis of Oath of the Horatii Essay French artist, Jacques-Louis David’s painting, Oath of the Horatii, is one of the most recognizable works of the nineteenth century. This painting is important in the history of French painting. Oath of Horatii was painted in Rome in the style of Neo-Classicism (Kumskova). The French artist oil on canvas painting demonstrates a dramatic portrayal of the Horatii brothers swearing their allegiance to the state as their father stands with swords held high for them to grasp. This painting also depicts a scene about a dispute from a Roman legend about a dispute between two warning cities, Rome and Alba Longa, which stresses the importance of masculine self-sacrifice for one’s country and patriotism when the three Horatii brothers are about to go to war for their country (Wikipedia). The dà ©cor of this Neo classic painting is reduced to a more abstract order, which is architectural space: massive columns and equally massive arches opening out onto a majestic shadow (Wikipedia). The three archways are proportioned in size and space, which also corresponds into three groups. Instead of, Jacques-Louis David opening his painting out onto a landscape or an expansion of the sky, he closes it off to the outside (Kumskova). David’s choices of the architecture and lack of landscape helps make the piece of art more personal and historic. The dà ©cor not only enhances the painting’s true value, but provides the viewer with a well blended array of colors. The choice of colors are limited, but well balanced. David’s color selection seems to consist of red, blue, brown, white, black, and flesh tones. The vibrant red of the cloak of Horatii draws the viewers to the center (Kumskova). The Horatii brothers clothing are of red, white, and blue as they prepare to patriotically fight for the glory of Rome (Wikipedia). Yet, the women in the corner with a sullen mood have earth tone colors. In addition, the scene is closed off from the rest of the world by shadowy recesses among the columns. Throughout Oath of Horatii, the use of shadow helps add depth in the basic colors and give variations of hue. The Oath of Horatiis use of dull colors show the importance of the story behind the painting and also demonstrates the neoclassical art style, which employs the principles of designs. The storyline of Oath of the Horatii is a landmark composition, symbolically and pictorially. The painting is set against a dark, muted classical background that emphasizes the true background and emotion of this masterpiece. The theme of the painting has a patriotic and neoclassical perspective. The atmosphere is softened by shades of green, brown, pink, and red, which are all very discreet. The light in the setting takes on a brick toned reflection, which encircles David’s figures with a mysterious halo as a result (Kumskova). Besides the storyline of the three Horatii brothers, viewers can see the side of the painting that show the women and children of the family mourning the sons’ departure, which intertwines with the dark toned colors of the painting. David’s placement of figures and forms in the canvas act as a way to tell the story of this history’s painting , but most importantly offers more subtle hints to what happens next (Kumskova). David’s ‘The Oath of Horatii’ is one of the hallmark paintings of the neoclassical movement in which artists looked to antiques of Greece and Rome to inspire their generations like David (Wikipedia). Bibliography: Kumskova, Marina. David, Oath of the Horatii, 1784: Analysis. N.p., 13 Mar. 2013. Web. 19 Mar. 2015. Oath of the Horatii. Wikipedia. Wikimedia Foundation, n.d. Web. 17 Mar. 2015.

Business Management College Essay Example | Topics and Well Written Essays - 2250 words

Business Management College - Essay Example In contrast to the statement under discussion, I feel that man has a very strong urge to maximize. If it was not so then the world we are living in today, would had been a much different and under developed place to be in. The crux of all this can be derived from the fact that growth of business, multiplicity of business - man starts with one and keeps on maximizing the product numbers and range to grow higher and higher etc. is not possible without the man's inherent nature to maximize. The industry is replete with examples of businesses being started as local businesses and then becoming national and finally global. Man is always looking for avenues of expansion. We keep expanding and maximizing. Our society or the consumer at large has always wanted to maximize its satisfaction. The role of business is to create avenues and give options so that this desire can be fulfilled in the best possible way. By doing so the goal of maximizing profits by the production and sale of products and services that in turn maximizes the satisfaction of the society at large gets fulfilled too. Without maximization the implications on the business would have been such that there would have been a dramatically poor growth of the world and its economy. The thought of the world we are living in now would have meant a very bizarre scenario without any sign of reality. It would have been treated as a dream, which would never ever become true. The vast and rapid changes that have overwhelmed us over the years are the fruit of the nature of maximization inherent in man. Because of the nature of maximization in man, we are confident that the entire global economy and business scenario is destined to see escalating growth in future. Due to the man's nature of maximizing the business that is being done all over is real and not a mere vision. Today the issue of diversification is a hot subject in the business circuit. What is diversification Through it the different businesses try to expand their business. What is expansion It is - the will to maximize. Then can a statement like "It is not in man's nature to maximize" be true No matter what the product is, diversification has always been in the agenda. For example those who are selling chocolates are diversifying in the field of biscuits and other related or unrelated products. Those who are selling magazines wish to launch targeted new editions. They try to offer demographic selectivity to the customers. Apart from their regular issues they try to take out demographic editions like - editions for the affluent readers, for health conscious people, for those who love traveling, for 60 plus people etc. These are just the examples of two products opting for maximization of their products and naturally their profits. There are thousands of products in the market. Every busin ess is adopting some or the other agenda of expansion. Hence using the path of maximization everyone is trying to maximize the positive implications of their businesses. Apart from diversification, innovation is also becoming a buzzword. According to Hegde and Krishna (1993. p. 40) "Yet another example of maximizing opportunity to "innovate and excel" has been that of two men who indeed strove to "electrify" our world of today - the German, Werner Von Siemens who created the electric generator and the American, Thomas

Triumph of Christianity Speech or Presentation Example | Topics and Well Written Essays - 1000 words

Triumph of Christianity - Speech or Presentation Example Against this backdrop, it is now possible to present a better picture of Christianity as a religion and its triumphant rise in a manner acceptable to a majority of historians. The Impact of Christianity Tracing the history of the triumph of Christianity means a relook at the manner in which it threw off the restraints of the Roman Empire to become the dominant religion of the Roman Empire, which brought about a marked and fundamental change in the Greco-Roman values that existed at that time. Some historians attribute the rise of the Christianity as a factor that led to the fall of the great Roman Empire. This argument is buttressed by the fact that the polytheistic official religion followed in all of Rome that included Mars the God of War and Jupiter Optimus Maximus to a very large extent were the buttress on which the power of the Roman Emperors rested. The emergence of Christianity as the religion of Rome removed this buttress, reducing the power of the Emperors of Rome, leading to its downfall (Duker & Spielvogel, 2007). The Beginning of Christianity There are many mysteries and enigmas that shroud the birth and life of the founder of Christianity Jesus Christ. The finding of the Dead Sea Scrolls has added another chapter to these mysteries and enigmas in the form of the Essenes. The Jews has become a divided house prior to Judea becoming a part of the Roman Empire. This lack of unity led to Judea becoming a part of the Roman Empire. The Roman rule only added to the further divisions among the Jews and the rise of Jewish sects. The Essenes were one such sect that came into being in the first century before Christ. Similarities and beliefs and practices of early Christians are seen that include baptism and leading to speculation that the Essenes provide the missing link between the development of religious ideas between Judaism and Christianity. Leaving these speculations aside, Christianity did have a humble beginning and the teaching of its founder Jesus Christ was so profound that it not just attracted the Jewish people, but spread beyond Judea to other parts of the world (Strauss, 1984). The Rise and Triumph of Christianity During his life time it was the miracles that he performed that made the most noise and attracted followers to him. Subsequent to his death, the miracles remained as embers, but it was then that his teachings and mystical powers emerged to become the focus of attraction for conversion to Christianity (Stalker, 2003). To the Jewish people the attraction lay in the teachings of Jesus Christ brought a fresh breathe against the dominance of the High Priests, the Scribes and the Pharisees in Jewish religious thought. The Roman conquest of Greece and the Mediterranean region had brought the Roman people in contact with mystery religions. Romans were beginning to adopt ideas and practices outside of the Roman religion and mystery religions were an attractive proposition. The miracles that Jesus Christ performed, the m ysterious that surrounded his death and resurrection as spread by his disciples were a strong attraction for the Romans (Brodd, 2003). Christianity offered more than just mystery for the Romans. The founder was not a myth and the religious thought

Walt Whitman Research Paper Example | Topics and Well Written Essays - 1000 words

Walt Whitman - Research Paper Example Whitman’s background was not among the stereotypical academic roots. Born from a working class family, he was not a highly candidate to be educated formal. It was in 1830, while maintaining a job and other forms of education through self motivation, that he was able to attend school. The meager income of the household was not enough to sustain the family of nine in their hometown of New York. Later on, he found his way to work in journalism to earn a living. He also became an educator, though with love and hate relationship with this profession as some disillusionments set in. by 1938 he was able to put up his own newspaper named ‘The Long Islander’ where he labored in every detail of its publication. This was where his first published poem appeared titled, ‘†Our Future Lot.† This endeavor soon end and he continued on writing for other papers and concentrated more on the poem genre in relation to current events (Kellingsworth, pp.2-3). â€Å"Come Said My Soul† and â€Å"Song of Myself† are two very different and yet at the same time similar poems of Walt Whitman. At first sight, it would be apparent to note that the main distinction lies in the length of the two poems. The first one being one single stanza with 11 lines while the latter is almost an entire book with 52 stanzas numbered accordingly. But while this is the obvious difference, the fundamental elements of the poems are the same and are quite susceptible to having the trademark that is palpable of a perceptibly Whitman creation through and through. The theme of the poems are the same. The persona speaks of struggles and overcoming adversities and a predisposition to one’s acts through his character. It would not be an ovestatement to note that the persona speaking in first person in both poems are the author himself. In â€Å"Come SaidMy Soul,†

The Way Incentives Work and Types of Motivation Problems Research Paper

The Way Incentives Work and Types of Motivation Problems - Research Paper Example Every incentive program is based on a formula for enhancing motivation that engages four fundamental variables: effort, performance, outcomes, and satisfaction. The logic behind these programs goes something like this: employees at Property Management Company will put in the accurate quantity of effort to meet performance hopes if these part-time employees at the small privately owned property management company obtain the types of outcomes that include pay raises and promotions which will provide part-time employees satisfaction. (Hanlan Marc, 2004) In simpler words, the property management company should provide its employees what they want, and employees will work hard to get it. Conversely, the problem with most incentive programs like of Property management company is that they center exclusively on the submission of outcomes and overlook the three beliefs that are the key to making the motivation solution work: The first conviction compacts with the relationship between employee effort and performance. The second compacts with the relationship between performance and outcomes. And the third compacts with the relationship between outcomes and satisfaction. These three beliefs form the basis of the belief system of motivation and performance. Accepting that these beliefs are decisive preconditions for motivation helps to explain why incentive programs generally yield such lackluster results like in case of Property Management Company Since employees do not always hold these beliefs to be true, attempts to improve motivation by using incentives cannot make the grade, even when the incentives are highly desirable ones. (Thomas, 2004)

Assessment of the Environmental Impact of Electric Vehicles Coursework

Assessment of the Environmental Impact of Electric Vehicles - Coursework Example Conclusion 18 References 1. Introduction Electric vehicles have become a strong trend in the global market. The benefits of electric vehicles, as analyzed above, compared to the conventional vehicles are often used as a justification for promoting the use of these vehicles worldwide. In this context, the following problem appears: which would be the impact of replacing a conventional internal combustion engine vehicle with an electric vehicle capable of similar duty? The above issue is explored in this paper. The following condition is set† the platform of the vehicle remain the same. For the needs of this paper, an electric car has been chosen as the mode of the vehicle, the use of which will be modified. While exploring this issue it has been necessary to cover a series of other topics, such as the characteristics and the differences of electric vehicles compared to the conventional vehicles. ... In any case, conventional vehicles are more likely to cause severe environmental damages, even if the last years their environmental impact has been effectively controlled (Larminie and Lowry 2003, p.258), a fact that can be used for confronting the negative criticism against the conventional vehicles. It should be noted that the replacement of a conventional vehicle with an electric vehicle is not always unavoidable, since conventional vehicles can also promote sustainability, even at lower levels than the electric vehicles. However, if other benefits are targeted, then such replacement should be based on the rules and the processes presented below. 2. The Impact of Replacing a Conventional Internal Combustion Engine Vehicle with an Electric Vehicle Capable of Similar Duty 2.1 Electric vehicles – Description and Characteristics Electric vehicles are those vehicles that are ‘propelled by one or more electric motors rather by an internal – combustion engine’ (Faiz, Weaver and Walsh 1996, p.227). This is the key difference between the electric vehicles and the conventional vehicles, which are based on an internal combustion engine (Faiz, Weaver and Walsh 1996). The range of electric vehicles can be high; there are electric autos, motorcycles, trains and so on (Faiz, Weaver and Walsh 1996). In fact, any conventional vehicle can become electric under the terms that it is appropriately transformed following a particular process (Faiz, Weaver and Walsh 1996). In practice, there are three different types of electric vehicles: a) the electric vehicles that rely on an external generation system, i.e. a generation system which is not incorporated

Admission Essay Example | Topics and Well Written Essays - 500 words - 1

Admission - Essay Example She even stayed with me and smiled at me reassuringly as the blood was drawn. My first surgery inspired me to become a nurse because I noticed that they were the ones who took the time to offer comfort. They were the ones that new all of the information on my chart verbatim. They were genuinely concerned that I was comfortable and aware of what was happening and they took the time to chat with me. Patients today often feel like cattle being herded in and out of the hospital, not because of nurses but because of doctors. I have wanted to be a nurse since I was a child. This past summer it was reaffirmed when my OR nurse said to me in pre-op "I will be there with you the whole time and will take care of you". Those words made me feel safe. Safety is not some silly little chart goal to nurses, it is an emotion. It is a feeling that patients should have during their stay in a hospital and that aspect has been lost in the medical field. When family comes to visit a patient, it is the nurses station that they pause at to make inquiries. The nurses are the ones who clean up the mess and they do it in a way that makes patients feel dignified and cared for. I want to convey that feeling to the vulnerable person lying in the bed. My blessed experience with these nurses serves as my inspiration for entering the field. I know as a nurse, I could work with people, face to face. I will affect their lives positively and be a part of implementing an improvement in their health, in their temperament, everything! Surely that would matter more to me than anything else! I know that school is expensive and that the hours are long. That notwithstanding, I remain undaunted. I know that often patients take their anxieties out on nurses, but who can blame them? Staying in a hospital is a scary time in a patient’s life, I want to make

Why Do Good Guys Finish Last and Good Girls Like Bad Boys Research Paper

Why Do Good Guys Finish Last and Good Girls Like Bad Boys - Research Paper Example The Dark Triad personality is a highly visible, extroverted, charismatic, and antisocial personality that preys on normal people to feed their egotistical imbalances. This creates maladaptive relationships that cause great emotional pain and suffering long after the relationship is ended. Dark Triad personalities are particularly drawn to co-dependent personalities that take care of them and feed their egos. What the media glorifies as the most desirable type of partner is, in reality, a dysfunctional one. Healthy relationships that are emotionally fulfilling and long lasting depend on them being composed of healthy partners; not dysfunctional ones. Why Do Good Guys Finish Last and Good Girls Like Bad Boys It always seems like the good guys finish last and the good girls like the bad boys; why is that? Throughout history there are so many accounts of relationships where one was destructive and the other was nearly sainted. It’s often said that opposites attract, yet how is it that those opposites also nearly destroy each other in the relationship process? The dating process is aimed at bringing compatible people together, yet what often happens is that compatibility is based on something other than normal relations. The fact that good guys finish last is largely due to the fact that good girls like bad boys. What’s the attraction? What makes a nice girl choose someone who either cheats on her or hurts her in one way or another? Why do so many women put up with that? It almost seems like a nice guy can’t win. There is a term, the Dark Triad of Personality, (Paulhus, Williams, & Hare, 2002) that was created in the late 20th century to describe a group of three distinctly different, yet related personality traits Machiavellianism, narcissism, and subclinical psychopathy. All three are exploitative, short-term and socially negative. People with this personality triad are very attractive, charismatic people who, for some reason, never seem to la ck for either excitement, or someone to share it with. They are people who view the world in terms of how it benefits them, favoring immediate gratification over the sacrifice of waiting for long term gains. This relationship personality is described as having an arrogant and deceitful interpersonal style, deficient affective experience, and, impulsive and irresponsible behavioral style. (Jonason, Kavanaugh, 2010) Individuals who have the Dark Triad personality prefer a short-term style of relating; they keep people at an emotional distance through game playing and cerebral approach to personal relationships. The game playing approach is what is known as ludus; these relationships are marked by high turn over of partners; a cat and mouse kind of game. The pragma approach is a cerebral style where relationships are mind or head oriented instead of involving the heart. People in these kinds of relationships have limited abilities to show empathy; their emotional systems don’t p rocess the flow of the relationship. These relationships are superficial, often practical, and usually based on eros as opposed to agape. They are not long lasting, fulfilling relationships, just a means to an end. There is very little closeness, selflessness, or intimacy. It is thought these individuals experienced little empathy and caring, as well as having inconsistent early childhood interactions with caregivers. Twin studies have shown moderate-to-large inherited traits for both narcissism and psychopathy, and a smaller genetic influence on Machiavellianism; largely due to environmental factors. (Jonason & Kavanaugh, 2010) Numerous researchers have agreed that there are five common personality indicators through which all personalities can be described; they

Marketing to the Bottom of the Pyramid Essay Example for Free

Marketing to the Bottom of the Pyramid Essay Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the â€Å"bottom of the pyramid† (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these â€Å"aspirational poor,† who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically, it is young and growing at 6 percent a year or more. Traditionally, the poor have not been considered an important market segment. â€Å"The poor can’t afford most products†; â€Å"they will not accept new technologies†; and â€Å"except for the most basic products, they have little or no use for most products sold to higher income market segments†Ã¢â‚¬â€these are some of the assumptions that have, until recently, caused most multinational firms to pay little or no attention to those at the bottom of the pyramid. Typical market analysis is limited to urban areas, thereby ignoring rural villages where, in markets like India, the majority of the population lives. However, as major markets become more competitive and in some cases saturated—with the resulting ever-thinning profit margins— marketing to the bottom of the pyramid may have real potential and be worthy of exploration. One researcher suggested that American and European businesses should go back and look at their own roots. Sears, Roebuck was created to serve the lower-income, sparsely settled rural market. Singer sewing machines fashioned a scheme to make consumption possible by allowing customers to pay $5 a month instead of $100 at once. The world’s largest company today, Walmart, was created to serve the lower-income market. Here are a few examples of multinational company efforts to overcome the challenges in marketing to the BOP. Designing products for the BOP is not about making cheap  stuff but about making technologically advanced products affordable. For example, one company was inspired to invent the Freeplay, a windup self-power–generating radio, when it learned that isolated, impoverished people in South Africa were not getting information about AIDS because they  had no electricity for radios and could not afford replacement batteries. BOP MARKETING REQUIRES ADVANCED TECHNOLOGY The BOP market has a need for advanced technology, but to  be usable, infrastructure support must often accompany the  technology. For example, ITC, a $2.6 billion a year Indian conglomerate, decided to create a network of PC kiosks in villages. For years, ITC conducted its business with farmers through a maze of intermediaries, from brokers to traders. The company wanted farmers to be able to connect directly to information sources to check ITC’s offer price for produce, as well as prices in the closest village market, in the state capital, and on the Chicago commodities exchange. With direct access to information, farmers got the best price for their product, hordes of  intermediaries were bypassed, and ITC gained a direct contact with the farmers, thus improving the efficiency of ITC’s soybean acquisition. To achieve this goal, it had to do much more than just distribute PCs. It had to provide equipment for managing power outages, solar panels for extra electricity, and a satellite-based telephone hookup, and it had to train farmers to use the PCs. Without these steps, the PCs would never have worked. The complex solution serves ITC very well. Now more  than 10,000 villages and more than 1 million farmers are covered by its system. ITC is able to pay more to farmers and at the same time cut its costs because it has dramatically reduced the inefficiencies in logistics. The vast market for cell phones among those at the BOP is  not for phones costing $200 or even $100 but for phones costing less than $50. Such a phone cannot simply be a cut-down version of an existing handset. It must be very reliable and have lots of battery capacity, as it will be used by people who do not have reliable access to electricity. Motorola went thorough four redesigns to develop a low-cost cell phone with  battery life as long as 500 hours for villagers without regular electricity and an extra-loud volume for use in noisy markets. Motorola’s low-cost phone, a no-frills cell phone priced at $40, has a standby time of two weeks and conforms to local languages and customs. The cell-phone manufacturer says it expects to sell 6 million cell phones in six months in markets including China, India, and  Turkey. BOP MARKETING REQUIRES CREATIVE FINANCING There is also demand for personal computers but again, at very low prices. To meet the needs of this market, Advanced Micro Devices markets a $185 Personal Internet communicator—a basic computer for developing countries—and a Taiwan Company offers a similar device costing just $100. For most products, demand is contingent on the customer  having sufficient purchasing power. Companies have to devise creative ways to assist those at the BOP to finance larger purchases. For example, Cemex, the world’s third-largest cement company, recognized an opportunity for profit by enabling  lower-income Mexicans to build their own homes. The company’s Patrimonio Hoy Programme, a combination builder’s â€Å"club† and financing plan that targets homeowners who make less than $5 a day, markets building kits using its premiumgrade cement. It recruited 510 promoters to persuade new customers to commit to building additions to their homes. The customers paid Cemex $11.50 a week and received building  materials every 10 weeks until the room was finished (about  70 weeks—customers were on their own for the actual building). Although poor, 99.6 percent of the 150,000 Patrimonio Hoy participants have paid their bills in full. Patrimonio Hoy at tracted 42,000 new customers and is expected to turn a $1.5 million profit next year. 8/27/10 2:14 PM Cases 3 Assessing Global Market Opportunities One customer, Diega Chavero, thought the scheme was a scam  when she first heard of it, but after eight years of being unable to save enough to expand the one-room home where her family of six lived, she was willing to try anything. Four years later, she has five bedrooms. â€Å"Now I have a palace.† Another deterrent to the development of small enterprises at the BOP is available sources of adequate financing for microdistributors and budding entrepreneurs. For years, those at the bottom of the pyramid needing loans in India had to depend on local moneylenders, at interest rates up to 500 percent a year. ICICI Bank, the second-largest banking institution in India, saw these people as a potential market and critical to its future. To convert them into customers in a cost-effective way, ICICI turned to village self-help groups. ICICI Bank met with microfinance-aid groups working with  the poor and decided to give them capital to start making small loans to the poor—at rates that run from 10 percent to 30 percent. This sounds usurious, but it is lower than the 10 percent daily rate that some Indian loan sharks charge. Each group was composed of 20 women who were taught about saving, borrowing, investing, and so on. Each woman contributes to a joint savings account with the other members, and based on the self-help group’s track record of savings, the bank then lends money to the group, which in turn lends money to its individual members. ICICI has developed 10,000 of these groups reaching 200,000 women. ICICI’s money has helped 1 million households get loans that average $120 to $140. The bank’s executive directory says the venture has been â€Å"very profitable.† ICICI is working with local communities and NGOs to enlarge its reach. BOP MARKETING REQUIRES EFFECTIVE DISTRIBUTION When Unilever saw that dozens of agencies were lending microcredit loans  funds to poor women all over India, it thought that these would-be microentrepreneurs needed businesses to run. Unilever realized it could not sell to the bottom of the pyramid unless it found low-cost ways to distribute its product, so it created a network of hundreds of thousands of Shakti Amma (â€Å"empowered mothers†) who sell Lever’s products in their villages through an Indian version of Tupperware parties. Start-up loans enabled the women to buy stocks of goods to sell to local villagers. In one case, a woman who received a small loan was able to repay her start-up loan and has not needed to take another one. She now sells regularly to about 50 homes and even serves as a miniwholesaler, stocking tiny shops in outlying villages a short bus ride from her own. She sells about 10,000 rupees ($230) of goods each month, keeps about $26 profit, and ploughs the rest back into new stock. While the $26 a month she earns is less than the average $40 monthly income in the area, she now has income, whereas before she had nothing. Today about 1,300 poor women are selling Unilever’s products in 50,000 villages in 12 states in India and account for about 15 percent of the company’s rural sales in those states. Overall, rural markets account for about 30 percent of the company’s revenue. In another example, Nguyen Van Hon operates a floating sundries distributorship along the Ke Sat River in Vietnam’s Mekong Delta—a maze of rivers and canals dotted with villages. His boat is filled with boxes containing small bars of Lifebuoy soap and  single-use sachets of Sunsilk shampoo and Omo laundry detergent, which he sells to riverside shopkeepers for as little as 2.5 cents each. At his first stop he makes deliveries to a half dozen small shops. He sells hundred of thousands of soap and shampoo packets a month, enough to earn about $125—five times his previous monthly salary as a junior Communist party official. â€Å"It’s a hard life, but its getting better.† Now, he â€Å"has enough to pay his daughter’s schools fees and soon . . . will have saved enough to buy  a bigger boat, so I can sell to more villages.† Because of aggressive efforts to reach remote parts of the country through an extensive network of more than 100,000 independent sales  representatives such as Hon, the Vietnam subsidiary of Unilever realized a 23 percent increase in sales last year to more than $300 million. BOP MARKETING REQUIRES AFFORDABLE PACKAGING As one observer noted, â€Å"the poor cannot be Walmartized.† Consumers in rich nations use money to stockpile convenience. We go to Sam’s Club, Costco, Kmart, and so on, to get bargain prices and the convenience of buying shampoos and paper towels by the case. Selling to the poor requires just the opposite approach. They do not have the cash to stockpile convenience, and they do not mind frequent trips to the village store. Products have to be made available locally and in affordable units; fully 60 percent of the value of all shampoo sold in India is in single-serve packets. Nestlà © is targeting China with a blitz of 29 new ice cream  brands, many selling for as little as 12 cents with take-home and multipack products ranging from 72 cents to $2.30. It also features products specially designed for local tastes and preferences of Chinese consumers, such as Nestlà © Snow Moji, a rice pastry filled with vanilla ice cream that resembles dim sum, and other ice cream flavors like red bean and green tea. The ice cream products are distributed through a group of small independent saleswomen, which the company aims to expand to 4,000 women  by next year. The project is expected to account for as much as 24 percent of the company’s total rural sales within the next few years. BOP MARKETING CREATES  HEALTH BENEFITS Albeit a promotion to sell products, marketing to BOP does help improve personal hygiene. The World Health Organization (WHO) estimates that diarrhea-related diseases kill 1.8 million people a year and noted that  better hand-washing habits—using soap—is one way to prevent their spread. In response to WHO urging, Hindustan Lever Company introduced a campaign called â€Å"Swasthya Chetna† or â€Å"Glowing Health,† which argues that even cleanlooking hands may carry dangerous germs, so use more soap. It began a concentrated effort to take this message into the tens of thousands of villages where the rural poor reside, often with little access to media. â€Å"Lifebuoy teams visit each village several times,† using a â€Å"Glo Germ† kit to show schoolchildren that soap-washed hands are cleaner. This program has reached â€Å"around 80 million rural folk,† and sales of Lifebuoy in small affordable sizes have risen sharply. The small bar has become the brand’s top seller.

Natural Disaster Essay Example for Free

Natural Disaster Essay Abstract The December 26, 2004 Indian Ocean tsunami, triggered by a massive earthquake off the coast of Sumatra, is the deadliest natural disaster ever of this kind. Aside from a massive number of casualties, this tsunami caused heavy economic damage and severe destruction to the natural environment of stricken countries. Given the significant destruction and suffering, it resulted in massive international support through financial and humanitarian aid. The purpose of this paper is to provide an analysis and a better understanding of the causes, the impacts and actions that could have been taken to limit the damage. Introduction The December 26 2004 Indian Ocean Tsunami ranks among the ten deadliest natural disasters ever recorded thus far with a death toll over 225 000 and thousands of individuals missing. The large tsunami waves were generated by a massive earthquake off the northwest coast of Sumatra Island in Indonesia (Rossetto 2007). Tsunami waves spread across the Indian Ocean, damaging the shores of countries near and far from the epicenter (Rossetto 2007). It produced considerable damage and its impact went beyond the toll of human casualties. It had widespread economical, environmental and psychological impacts. Among the worst hit regions were the countries in and around the eastern Indian Ocean. Such natural disaster causes tremendous human suffering and immediately solicited responses worldwide with significant financial support and humanitarian aid. Sequences of Events (Earthquake Tsunami) The 9.0 magnitude earthquake of 26 December 2004 that occurred off the northwest coast of Sumatra in Indonesia was the third largest earthquake ever recorded. With an epicenter located near the Indonesian island of Sumatra, the quake was generated as a result of the sliding of a portion of the India plate beneath the Burma plate (Risk Management Solution, 2006). The result was a fault rupture, displacing the seafloor (Figure 1) and a large volume of the ocean, triggering devastating waves that hit the coastline of 11 Indian Ocean countries (Bilham 2005). The tsunami waves travelled across the Indian Ocean with an average velocity of 640 km/h (Rossetto 2007). However, tsunami waves tend to behave differently in deep water than in shallow water (Rossetto 2007). Once the tsunami reaches shallow water along the coastline, the wave velocity decreases while its amplitude increases significantly from the mass amount of energy built by the wave, causing even more destructive waves and substantial inland inundation (Rossetto 2007). In Aceh, north of the island of Sumatra, wave height reached 24 meters once it hit the shores and rose up to 30 meters inland, with a maximum wave height recorded to be 60 meters (Paris 2007). Being the landmass closest to the epicenter of the earthquake, Aceh province was the hardest hit area from the eastward-moving tsunami followed by Sri Lanka because of non-existing landmass between it and the epicenter of the quake to protect the coastlines (Athykorala 2005). The fault rupture of the earthquake was in a north-south orientation, which meant that the strength of the tsunami was greatest in east-west direction (Athykorala 2005). Hence, despite being located near the epicenter, some regions escaped the worst from the tsunami given their position relative to the fault rupture. With this said, Somalia was hit harder than Bangladesh despite being farther away from the epicenter (Athykorala 2005). Depending on the distances involved, the tsunami could propagate up to hours before reaching some coastlines. Aceh, Nicobar and Andaman were among the first regions to feel the effect of the tsunami, eventually hitting coastal regions of Thailand, Myanmar, India, Sri Lanka, Maldives, Somalia, Kenya and Tanzania (Figure 2). At last, its effects were also detected along the west coast of North and South America, which includes Vancouver and British Columbia. Causes A tsunami is produced by a sudden vertical shift of the seafloor causing a displacement of a massive volume of water, usually an ocean. Depending on the size of the sea floor displacement, it will have a different impact on wave formation from the surface water. These displacements can be a result of underwater disturbances such as earthquake, volcanic eruption, meteorite impact and landslide (National Geographic). As for the 2004 Indian Ocean tsunami, a 9.0 magnitude earthquake triggered it and caused an estimated 1600 km of fault line slipped about 15 meters along the zone where the Indian plate subducts beneath the Burma plate (Rossetto 2007). As the northern rupture continued, it transformed from a subduction (Figure 3) to a strike-slip fault; two plates slide pass one another in opposite direction. With this said, displacement caused by this earthquake generated a tsunami that ranks among the deadliest natural disasters ever occurred. Impacts Beyond the heavy toll of human lives, the Indian Ocean Tsunami has caused severe economical, environmental and psychological consequences, which will affect the regions for upcoming years. With 174 500 casualties, 51 000 missing and roughly 1.5 million displaced, the toll of human casualties from this tsunami has no modern historical equal (Risk Management Solution 2006). Among the countries hit by the tsunami, Indonesia, Sri Lanka, Thailand and India were left with the most serious damage and death tolls. The aftermath of the tsunami was even worse than anticipated with deaths recorded as far as 8000 km away from the epicenter, along the east coast of Africa. Thousands of individuals were carried away by the waves into the open sea and the ones who survived were left with no food or clean water and open wounds (National Geographic 2005). Given a high risk of famine and epidemic diseases, the level of death increased significantly (National Geographic 2005). With this said, given the extent of the disaster, it instantly spurred international support and assistance through financial and humanitarian aid for the people affected by the tsunami (National Geographic 2005) A humanitarian campaign was quickly put in place to provide temporary sanitation facilities, nutrition and fresh water to contain the spread of diseases (National Geographic 2005). The main economic impacts of the Indian Ocean Tsunami were the damage inflicted to the fishing and tourism industry. As a result of the tsunami, marine fishery and aquaculture harvests of affected nations were severely depressed (UKabc 2006). This was in part due to lack of fishing stocks, but also damage to necessary equipment such as fishing boats and gear (UKabc 2006). As a major economic activity and a provider of foreign exchange income, fishing also provided employment to a large span of individuals. This disaster lead to high income loss for coastal fishing communities that relied heavily on fishing seasons as their primary source of income. In addition, water surges and flooding (Figure 4) destroyed many important buildings and properties along the coasted cities that were affected, including touristic resorts (Risk Management Solution 2006). Although, most tourist infrastructures remained intact following the tsunami, tourism industry faced numerous cancellations (Rossetto 2007). Thus, the loss suffered by the fishing and tourism sector will have long-lasting economic consequences for these coastal regions. The tsunami impacts on the environment were both widespread and destructive (Figure 5). The main effect on the natural environment includes critical damage inflicted on the ecosystems from the salt-contamination of freshwater supplies and soil (Athykorala 2005). Seawater contaminated wells and invaded porous rocks on which stricken communities depended for water (Rossetto 2007). Hence, unless seawater can easily be pumped out, these communities were likely to depend on outside aid for water and food for upcoming months. In addition, an increased salt concentration in the soil will have a damaging effect on plants causing them to wilt and die (Athykorala 2005). As a result, some plantation sites were completely destroyed and would take several years before full recovery. This tsunami can have an immediate devastating impact on the psychological and social well being of individuals exposed to it. Such disaster results in tremendous destruction, but also creates concern for mental health of the survivors. There was great concern over the youngsters because children and adolescents are considered to be more vulnerable than adults to such traumatic events (Bhushan 2007). Within the first 6 months following it, 23-30% of children were diagnosed with full and persistent symptoms of post-traumatic stress disorders (Bhushan 2007). This can impede with their psychological functioning, which is critical for their future development. Actions Although the tsunami could not be prevented, its impact could have been mitigated. Unlike earthquakes, tsunamis can be detected in advance from a Tsunami Warning System that uses a network of ocean-floor and surface sensors (Sausmarez 2005). However, such warning system did not exist in the Indian Ocean back in 2004, which left individuals of affected nations completely surprised by the tsunami (Sausmarez 2005). No effective communication infrastructure was available to warn population on the coastlines. Following this natural disaster, an important issue arises about the population’s education of warning signs and precautions that can be taken to reduce the likelihood of death during a tsunami. For instance, if individuals had a better understanding of tsunamis, it could have saved thousands of lives. For example, they should be able to recognize that a receding sea is an indication of impending danger (Athykorala 2005). With this said, improving public awareness could be beneficial in that it prepares them to react accordingly to protect their lives and lives of others. At a United Nations conference in 2005, an agreement was made upon establishing a Tsunami Warning System in the Indian Ocean (Sausmarez 2005). This system of warnings has been active since 2006 (Unescopress 2006). Conclusion The 26th December 2004 Indian Ocean Tsunami ranks as the most devastating tsunami ever with over 225 000 deaths. Concerns resulting from this tsunami include damage inflicted on the natural environment, vegetation, buildings and other man-made structures, but more importantly on life. Although this event caused large economic and social consequences, it led to inevitable improvement and development of measures to reduce risk of life and economic losses. For instance, in order to reduce the vulnerability of individuals and properties on exposed coastlines, a warning system has been implemented in the Indian Ocean and will lead to improved communication in such situation. In addition, a lack of knowledge, preparedness and mitigation strategies also justifies the significant death tolls. Thus, program of mitigation and preparedness should be put into place in order to educate individuals to better cope when facing such a disaster. Finally, given that this tsunami has a return period of longer than 500 years; it is unlikely that a natural disaster of this magnitude will occur in the near future. Nevertheless, if it were to happen, these nations have the necessary protective measures to cope. Bibliography Top of Form Bottom of Form Athykorala, P., Resosudarmo, B. (December 01, 2005). The Indian Ocean Tsunami: Economic Impact, Disaster Management, and Lessons. Asian Economic Papers, 4, 1, 1-39. Top of Form Rossetto, T., Peiris, N., Pomonis, A., Wilkinson, S., Re, D., Koo, R., Gallocher, S. (January 01, 2007). The Indian Ocean tsunami of December 26, 2004: observations in Sri Lanka and Thailand. Natural Hazards, 42, 1, 105-124. Top of Form Nirupama, N. (January 01, 2009). Socio-economic implications based on interviews with fishermen following the Indian Ocean tsunami. Natural Hazards, 48, 1, 1-9. De Sausmarez, N. (January 01, 2005). The Indian Ocean Tsunami. Tourism and Hospitality: Planning Development, 2, 1, 55-59. Paris, R., Lavigne F., Wassimer P. Sartohadi J. (2007). Coastal sedimentation associated with the December 26, 2004 tsunami in Lhok Nga, west Banda Aceh (Sumatra, Indonesia). Marine Geology 238 (1-4): 93-106 Bilham, Roger. A Flying Start, Then a Slow Slip. Science. Vol 308, No. 5725, 1126-1127. May 20, 2005. Top of Form Bhushan, B., Kumar, J. S. (May 01, 2007). Emotional Distress and Posttraumatic Stress in Children Surviving the 2004 Tsunami. Journal of Loss and Trauma, 12, 3, 245-257. Bottom of Form UKabc. (2006). Indian Ocean Tsunamis Devastate Fisherfolk. UK Agricultural Biodiversity Coalition. Retrived November 1, 2001, from http://www.ukabc.org/tsunamis.htm Risk Management Solution. (2006). Managing Tsunami Risk in the Aftermath of the 2004 Indian Ocean Earthquake Tsunami. Retrived November 1, 2011, from http://www.disastersrus.org/emtools/tsunami/IndianOceanTsunamiReport.pdf National Geographic. (January 07, 2005). The Deadliest Tsunami in History? National Geographic News. Retrieved November 1, 2011, from http://news.nationalgeographic.com/news/2004/12/1227_041226_tsunami.html Unescopress. (2006). Indian Ocean Tsunami Warning system up and running. Building peace in the minds of men and women. Retrieved November 1, 2011, from http://portal.unesco.org/en/ev.php-URL_ID=33442URL_DO=DO_TOPICURL_SECTION=201.html National Geographic. (n.d). Tsunamis. National Geographic News. Retrieved November 1, 2001, from http://environment.nationalgeographic.com/environment/natural-disasters/tsunami-profile/ USGC. (n.d). Magnitude 9.1 – Off the West Coast of Northern Sumatra. Science for a changing world. Retrieved November 1, 2001, from http://neic.usgs.gov/neis/eq_depot/2004/eq_041226/neic_slav_l.html National Geographic. (n.d) Tsunami. National Geographic New. Retrieved November 1, 2001, from http://environment.nationalgeographic.com/environment/photos/tsunami-general/#/tsunami01-coastal-flooding_21847_600x450.jpg USGS. (n.d). Details of Tsunami Generation. Pacific Coastal Marine Science Center. Retrieved November 1, 2001, from http://walrus.wr.usgs.gov/tsunami/sumatraEQ/model.html

Uses Of Email In The Modern World English Language Essay

Uses Of Email In The Modern World English Language Essay Electronic mail, better know as e-mail, is the transmission of messages and files via a computer network. E-mail has become a very important way of exchanging messages and files between coworkers, students and teachers, friends and family. People all over the world are using e-mail. Its fast and best of all its cheap! In this paper I will discuss differences between traditional mail and electronic mail. We will explore some of the ways businesses use email in the workplace. I will also discuss how teachers are integrating email into the classroom. Lastly, I will discuss a few electronic mail securities issues that everyone needs to be aware of. Email In The Work Place Over the years, people, especially businesses, have adopted email as their general form of day to day communication mostly because of its speed. Email communication has almost instant feedback. This makes email much more conversational than traditional paper mail or snail mail as it is commonly know today. With snail mail, writers and recipients are forced to wait days to complete communication. Yes, we have fax machines and telephones to speed up the process, but who wants the hassle when you can use email! Distribution List. If you have to send emails to a number of recipients on a routine basis, it can be a chore to have to type every persons email address over and over again. Group distribution lists make this job simple. Below are the steps to setup a distribution list in Microsoft Outlook. Access the email account where you wish to create the distribution list. Use the mouse to highlight the name(s) in the To and CC box. These names will be copied to the distribution list. To select multiple names, hold down the SHIFT button and highlight accordingly. Click EDIT and COPY. Click FILE, and then NEW. Next, click DISTRIBUTION LIST. Type in the name you want for the group. A distribution list can be labeled anything from My Staff to My Friends. Type the appropriate name into the NAME box. Click SELECT MEMBERS. Click on ADD TO DISTRIBUTION LIST. Next, right click PASTE or hold the CTRL and V button down at the same time. Open a new email message. Click on To. Choose your new distribution group. Compose and send an email. Organize Schedules Appointments. Whether you are a COE of a major company or the president of an extracurricular activity group in school email has all the features you need for scheduling and managing appointments, meetings, and tasks. Using Email calendar components, managers can schedule meetings and appointments, and assign tasks for the other members of the group. Emails also let you store miscellaneous information using notes. File Attachments. In some situations, a simple email message is not sufficient to get the required information to the recipient. In these cases, you may want to attach a file to your email message. Email allows you to attach almost any kind if file to your message. You may need to send a Word document, an Excel worksheet, a picture, or any number of file types. Email lets you do it all. EMAIL IN SCHOOLS Keypals. Email is a wonderful way for your class to connect with your students in another part of the country, or perhaps another part of the world. In addition to practicing their English writing skills, your students can learn, first hand, the geography, culture and language of their keypals. Web Mentors. Mentor programs often include lists of mathematics, scientists, historians, and other professionals who have generously volunteered to assist with class project. Homework Assignments. If all your students have regular access to individual e-mail accounts (lucky them!), you might want to distribute homework assignments or bonus questions using e-mail. Some teachers even make their email addresses available for homework questions. If you plan to use email to distribute assignments and questions, here are some tips that will make things run more smoothly: Make sure your students are email savvy. Before you send your first email assignment, spend a few classroom lessons on email basics. Let your students know the time and day that you will be sending the assignment so they know to check their mail. Be specific with your message subject title. Instruct your students to use the Reply to Sender button. This way you can sort your mail using the subject title that you have specified. EMAIL ETIQUETTE SPAM or Junk Mail. SPAM is the sending of unsolicited messages. Most people hate getting junk mail. It also slows down the networks and is generally a waste of valuable, limited resources. Businesses have found that junk mail is an easy and inexpensive way to send promotional material. Dont send unwanted email Flaming. Flaming is when someone uses all capital letters in a message. This usually means that the sender is yelling or angry. This can be very offensive. Remember, once you send an email message, you can not erase it or take it back. Messages may be saved, read by others, or even forward to others with out your knowledge. Internet Hoaxes Virus Myths. Dont be fooled by internet hoaxes and computer virus myths. Before you send your so called virus alert check with your IT department to see if its real. Dont open an attachment or click on a link in an email from some one you dont know. If the content email looks suspicious, but it is some one you know- dont open until you clarify with the sender first. It may be infected with a virus. CONCLUSION In conclusion, Email is a wonderful way to communicate with others. Email has become a very important way to communicate and share files with coworkers, students, friends, and family. Hopefully you have found some new and interesting ways to use email in the workplace, and in school. Also dont forget to use proper email etiquette and watch out for internet hoaxes when sending messages.

Muhammad Ali Essay -- Sports American History

Muhammad Ali Cassius Marcellus Clay Jr. later known as Muhammad Ali, was a black boxer, and was proud of it. Many African Americans were ashamed of their color, but Ali was different. He was the first boxer to win the Heavyweight Championship 3 different times. He had a great personality and was liked by the people. During his life, he made big decisions that changed the course of his life completely. Muhammad Ali's journey through life was a great inspiration for African American people, but Ali himself deserves the admiration of everyone. Muhammad Ali was a man made to box. He had a great career before him since he made his first professional fight under President Eisenhower presidency. His Professional Career was really impressive. His had a great balance and was able to move his hands and feet in great speed and coordination. Ali was said to dance in the ring while destroying his opponents. Ali started fighting at a very short age, and his first teacher was Joe Martin (Hauser 18). Through hard work and discipline, he became a professional fighter and eventually the Heavyweight champion of the world. Although he lost the title twice, he regained it three times, putting him in the history books. His boxing career was put to an end when he started suffering from Parkinson's disease. This was the end of his boxing, but his greatness will never die. Muhammad Ali was not the kind of person that gets taken away with fame and money. He is a simple, unsophisticated person with a very loving heart, and very determined (Hauser 186). He did not care much about himself, he enjoyed making people happy. While training, he let people come and see him, charging them to see the show. Doing so, he earned about $1000 a day. After the ... ...ons give us all an example of what it is to really believe in something and risk loosing it all for doing what is right. Ali's actions and decisions showed us he was not afraid of failure. His tranquility and determination made some people admire him. He made his decisions and stuck to them. Like he said, "And now the whole world knows that, so far as my own beliefs are concerned, I did what was right for me" (Hauser 172). Works Cited Bingham, Howard. Face to Face with Muhammad Ali. Reader's Digest. Dec. 2001: 90-97. Ebony Magazine http://www.Ebony.com Hauser, Thomas. Muhammad Ali: His Life and Times. New York, NY, Bantam Books, 1991 Works Consulted Tyers, Kathy. Muhammad Ali: The Greatest. San Mateo, Ca, IDG Books World Inc.1995 Muhammad Ali Definition of a champ http://www.DefinitionofaChamp.com Jet Magazine http://ww.JetOnline.com

Zora Neale Hurstons Their Eyes Were Watching God Essay -- Their Eyes

Zora Neale Hurston's Their Eyes Were Watching God   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"’†¦but she don’t seem to mind at all. Reckon dey understand one ‘nother.’† A woman’s search for her own free will to escape the chains of other people in Zora Neale Hurston’s Their Eyes Were Watching God. In the continuing philosophical debate of free will versus determinism, the question arises as to whether or not free will exists. Do people really have the capability of making decisions on their own? OR Is life already determined, and whatever we do is (and always was) the only thing that we could have done at that time, conditions being what they were? Given the circumstances in Zora Neale Hurston’s Their Eyes Were Watching God, I would argue that, while free will does exist, in my view, and a person can choose most of their actions through careful decision making, the main character, Janie, has the majority of her life planned out for her already. Whatever Janie does is governed by the laws of cause and effect; every one of her actions has a reaction. In Janie’s quest to find herself, she does make some decisions on her own, but her decisions only lead her to her destiny, so, how can we say that Janie really has free will? The truth is that you cannot determine if J anie has free will or not. Even though it is a fiction novel, and the reader is aware that the author has Janie already figured out, we can still say that Janie does not have free will. Janie’s actions are mainly determined for her by people, events, and other things out of her control. It is because of Janie’s character and personality that the reader can know she does not have the complete power to take her life into her own hands. Janie is an African American woman which is enough to determine a heavy amount of her future for her. Hurston tries to give Janie a chance to think for herself, but, mostly, Janie does not have the power to take on these situations.   Ã‚  Ã‚  Ã‚  Ã‚  According to philosophy professor Steven M. Cahn, premise number two of the argument for determinism states that, â€Å"In the case of every event that occurs, there are antecedent conditions, known or unknown, that ensure that the event will occur.† Zora Neale Hurston was aware of the argument for determinism. Hurston makes her reader believe that, at times, Janie does have free will, but her life is already planned out. With enough knowledge of Janie’s character, the rea... ...gether. It is not until the end of the story that Janie begins to think for herself and find out who she really is.   Ã‚  Ã‚  Ã‚  Ã‚  Janie’s life was planned out for her. She did make a few decisions on her own like when she left her first husband, Logan Killicks, but Janie only brought about more problems for herself by running off with Joe Starks. All of her husbands had control over her because she allowed herself to appear weak and vulnerable. Janie did not know any better. Nanny had kept Janie sheltered, and Janie had to learn about life on her own. At the end of the story, this happens, and Janie does seem to become a stronger person. But Janie never quite gets a grip on life because she is not a strong person to begin with. Her helplessness allows her to be controlled by other people. These other people like Nanny, Logan Killicks, Joe Starks, and Tea Cake make many of Janie’s decisions for her. Much of Janie’s life is determined for her by these people in her life as well as other things and events around her. Janie did not have the knowledge to take care of herself. She was not raised that way. Janie’s life was governed by the laws of cause and effect, and not by her own free will.

Shakespeares Macbeth - Deep Darkness Essays -- Macbeth essays

Macbeth's Deep Darkness      Ã‚   In Shakespeare's tragedy Macbeth there is a dark aspect which hangs over most scenes in the play. Let us examine this quality in this essay.    In "Macbeth as the Imitation of an Action" Francis Fergusson states the place of darkness in the action of the play:    It is the phrase "to outrun the pauser, reason [2.3]," which seems to me to describe the action, or motive, of the play as a whole. Macbeth, of course, literally means that his love for Duncan was so strong and so swift that it got ahead of his reason, which would have counseled a pause. But in the same way we have seen his greed and ambition outrun his reason when he committed the murder; and in the same way all of the characters, in the irrational darkness of Scotland's evil hour, are compelled in their action to strive beyond what they can see by reason alone. Even Malcolm and Macduff, as we shall see, are compelled to go beyond reason in the action which destroys Macbeth and ends the play. (106-7)    L.C. Knights in the essay "Macbeth" describes the moral darkness into which Macbeth lowers himself:    The main theme of the reversal of values is given out simply and clearly in the first scene - "Fair is foul, and foul is fair"; and with it are associated premonitions of the conflict, disorder and moral darkness into which Macbeth will plunge himself.   (95)    Charles Lamb in On the Tragedies of Shakespeare comments on the "images of night" and their impact on the audience:    The state of sublime emotion into which we are elevated by those images of night and horror which Macbeth is made to utter, that solemn prelude with which he entertains the time till the bell shall strike which is to call... ...are: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Knights, L.C. "Macbeth." Shakespeare: The Tragedies. A Collectiion of Critical Essays. Alfred Harbage, ed. Englewwod Cliffs, NJ: Prentice-Hall, Inc., 1964.    Lamb, Charles. On the Tragedies of Shakespeare. N.p.: n.p.. 1811. Rpt in Shakespearean Tragedy. Bratchell, D. F. New York, NY: Routledge, 1990.    Shakespeare, William. The Tragedy of Macbeth. http://chemicool.com/Shakespeare/macbeth/full.html, no lin.    Warren, Roger. Shakespeare Survey 30.   N.p.: n.p., 1977. Pp. 177-78. Rpt. in Shakespeare in the Theatre: An Anthology of Criticism. Stanley Wells, ed. England: Oxford University Press, 2000.    Wilson, H. S. On the Design of Shakespearean Tragedy. Toronto, Canada: University of Toronto Press, 1957.

Paret the Boxer

â€Å"Paret died on his feet. As he took those eighteen punches something happened to everyone who was in psychic range of the event. Some part of his death reached out to us.† The passage has a sympathetic effect. The writer is sad that Paret the Boxer is dead, and in the passage the writer uses diction, imagery, and similes to show the sympathetic effect. The writer uses diction to show that he thought the fight was animalistic. â€Å"But in the last two years, over fifteen round fights, he had started to take some bad maulings.† The writer's use of the word maulings suggest that his attack was like an animal attack. â€Å"Griffith making a pent-up whimpering sound all the while he attacked.† The writer's use of the words â€Å"whimpering† and â€Å"attacked† make Griffith sound like an animal attacking his prey. The writer has sympathy for Paret because he is the prey. â€Å"He hit him eighteen times in a row, an act which took perhaps three or four seconds†¦Over the referee's face came a look of woe as if some spasm had passed its way through him.† The writer also uses imagery to produce the sympathetic effect. The way the writer paints a picture of thw punches and the look on tje ref's face show that the punches were very painful, and it was not an easy thing to watch. The writer's use of imagery also produces a sympathetic effect. â€Å"The right hand whipping like a piston rod which has broken through the crankcase, or like a baseball bat demolishing a pumpkin.† The similes that the writer uses to show how bad the punches make it very hard not to sympathize with Paret. Even when Paret died the writer uses similes to show that everyone was. Everyone was not ready for Paret to die, and neither was Paret. â€Å"As he went down, the sound of Griffith's punches echoed in the mind like a heavy ax in the distance chopping into a wet log. In conclusion, the sympathetic effect that the passage has is due to the writer’s use of animalistic imagery, diction, and similes. â€Å"And Paret? Paret died on his feet.†The death of Paret was devastating to the spectators and the writer.

Lab Safety Essay

Lab base hit is truly important if you are passing game to work in a perception lab. startle off, you requisite the right equipment and you need to read the signs of each machine or are you are working in, so you can see what guardty gear wheel you impart need to put on. First off, if you are going to work in an area involving fire, you should tangle with something non-flammable or an proscenium w on the whole to protect yourself and your clothes. you should make sure that at that place is a fire extinguisher approach by. If you nsee a flask symbol on something, that means that there is shabu in that area. That is why you should n ever wear informal toed shoes, or if any glass breaks or falls of the table, you have a lower risk of stepping on it and acquire it stuck in your foot. When working around chemicals or acids, you should always wear safety goggles. If you buy the farm to suffer some in your in eyes, it will approximately likely cohere very badly.You will need to wash off your eyes under some weewee for about 15 minutes to get all of the chemicals out. If you see a elapse symbol on something, that means you should wear heat resistant gloves. You will most likely need to wear them, beca use up you will be touching something with a very hot temperature and you could badly burn yourself. When ever working with an electrical device, never use it near water. First of all, you could badly electricute yourself, and it could as well start a fire which could be disasterous. That is what you need to do to be safe in the lab. You must use all of those required items. If there is an accident, you should get swear out immediatly.

Supply, Demand and Diversity Factors in the Workforce of Australia

1. Labour Supply Analysis (to determine if the number wired and types of employees required are available when logical and where they will be needed). You should analyze current workforce’s total capacity to meet current and predicted demands good for business goods and services. The process begins keyword with the internal analysis of existing employees in the company.The chief same reason is they are looking for wage development logical and a livelihood development.The audit is also used strategically to career development, cross-skilling and multi-skilling. Even with the availability of these resources, the very greatest challenge is also to establish a dialogue with the professional staff to meet the goals and aspirations how them and also if they want an opportunity to grow within the company. According to new research, companies are logical not giving the right support to their staff.Without opportunities, employees are going away.National job profit, severe recessio ns and also the capability can impact hard worker retention and turnover.

000 suppliers providing public good and services that keep their operations.Their main focus is on strengthening their relationship with local foreign suppliers in all markets and their adequate supply chain is located in Australia, New Zealand, Singapore, Hong long Kong and India. 2. Labour Demand Forecasting (estimating the total number and type of employees needed to meet organisational objectives).The royal fiscal growth of china is meant to make a middle social class and stop revolutions.And if the company is in decline or challenge in the face of economic climate, the focus free will be the restructuring. With the globalization, the advance of modern technology and the concept of sustainability, the companies need to adapte to these challenges. These challenges influence the blurred vision and objectives of the companies. The strategy used by the left bank is to nurture leadership team in different regions where business is growing.Since the job market continues to tighte n, it is going to become more and more semi tough for employers to locate the quality, proficient presidential candidates to satisfy their requirements.

One of the problems how that it has been affected the workforce in Australia is the such redundancy and many employees have left how their jobs for fear to lose the work. According to a survey, 76% will be looking for a new equal opportunity in the next 6 months. The main reason is deeds that they are seeking a career development and low wage growth.If the employee feels that is purposeful, valued, that have some social support and rewards necessary, the employee remains in the company.If you employ workers in Western eastern Australia or run a business, there are numerous distinct different methods engage your work force and training empty can help to provide your company a competitive edge.Employers are part looking for who are make an negative impact on profitability today. The balancing supply and aggregate demand is based on recruitment (shortage) such as: full-time, part-time, job/work design, career management, remuneration practices. And also Reductions such as: Dismiss als, retirements, retrenchments. 4.Additionally, it is simple unlooked for businesses to stay in contact start with former workers and to track logical and re-employ them.

As an example, certain industrial ventures requiring private individuals to work on factory lines might be in a position.Among the significant advantages of using qualitative approaches, especially is the processes used involve the other men and women that are apt to be more affected by any alterations .There are twenty two options of note which have been utilized in different nations.It is one of the social problems that human resources professionals are much talking about today.

Public and social issues Essay

easily in that respect was big logical argument regarding the manner in which humans bring come forwards were allocated and provided fitting by the NSI. in that location was a vast attach in the hallmark disputes oddly in the . com TLD celestial sphere. The IANA had no tending for lawful issues e rattlingwhere the kingdom allude assignations. Hence, legion(predicate) nations including the US had tie in oer the allocation of orbital cavity reveal calling e actuallyplace the plunder . In 1997, the counseling of slightly(prenominal) generic wine TLDs were pass on oer to the world(prenominal) Ad Hoc phalanx commission (IAHC). The validation helped in extinctlinea skeletale 7 invigo treadd generic TLDs and ensuring greater standard of lusty contention in the snatch aim orbit practise up calling .The NSI and the IANA were in concert implicated with the ontogeny of a luck of rules and regulations for the appointee of electron orbit pick out calling. They create a mickle that would give birth jurisdiction for the engagement of athletic field get word calling by dint ofout the world. This memorial tablet (ICANN) excessively helped in the organic evolution of rules and regulations for the fire income field of battle remark. The US commercialism besides play a major utilisation in the breeding of the ICANN. The last(a) indication of the bylaws by the ICANN was released on October 2, 1998, and released by the commercialism.On November 1998, the ICANN and the doc unimpeachably to together with propose rules, regulations, mechanisms and methods to picture humans name functions. The DOC and some former(a) fundamental laws were elicit in deliverance closely improve disputation and ensuring stability. The persona of the US administration was slow cosmos transferred to the ICANN. The NSI too changed its name to Verisign. It was refer with culture a dual-lane forfeitance system and provides employ chthonic the generic TLDs much(prenominal)(prenominal) as . com, . net, etc. Verisign has to stag trusted phone add up of charges in put in to fuck off role of the . com register in 2001.However, some of the registries of Verisign and ICANN equable ar sh bed from whitethorn 2001. Verisign would ope drift versatile registries such(prenominal)(prenominal) as the . org cash register globe treasury 2002, the . net registry bank 2005, the . com registry work on 2007. The ICANN has allocated the . org registry from 2002 to 2008 to human beings mesh registry and Verisign for the . net registry from 2005 to 2011 . The field of operations name has dark out to be a capacious course feign for some(prenominal)(prenominal)(prenominal)(prenominal) companies. The ads-per-click policy, which would assure that advertisements hardened in the landed estate name would forge more(prenominal) than coin than the kingdom itself, would determ ine that the existence is continued.On the other hand, if the address of the humans is more than the advertisements, therefore the solid ground is ceased for the nigh year. at that place is excessively a five- solar day clothe gunpoint (following adaption), which figures that each consistency who has registered a terms farming keep go sanction and proper his/her mis engross. Today, human race names be created and dropped at a real firm rate, and hence, race atomic number 18 in long confusions. This is disaster at a very spendthrift rate, level off double-quick than the rate trademarks atomic number 18 picked up and dropped. To mark off indisputable kernel of bidding at the rate at which the macrocosm names ar picked up and dropped, the ICANN is monitor several registries.It has assumption true number of its registries to companies that butt endister lead astray out res publica name. much(prenominal) companies are cognise as registrars, an d they would unremarkably be working(a) on the . com and . net TLD. However, the ICANN has introduced a 5 day window finish, which would allow the registering body to gather changes or take rachis the estate name registration at heart a period of 5 days. The ICANN bath everywherely urge on the owner to make characterise or blush carry off definite do main(prenominal) names registered during the window period.This would visualise that any amerciable activities or potentially ill-usage over the net income croup be prevented. At the aforementioned(prenominal) time, sinewy competition give notice be further over the mesh . Since January 003, there has been a shake up in the care of the . org TLD from Verisign to the earthly concern lucre Registry, which is an organisation created in 2002 safekeeping the public cyberspace in learning ability . During the mid-1990s, the US organization discrete to set up several infrastructure and arrangement that the US giving medication and the military had over the internet over to individual(a) bodies.The judicature mat that the main originator for implementing such policies were because the intentness themselves can nail down in creating impelling policies and promise development and forward motion through regulations and policies shut in over internet. The US organisation overly act to put in several institutional controls government agency to ensure that the orphic bodies that had trustworthy constitution over the internet. some(prenominal) organisations such as the ICANN and the IAHC also entangle that the supranational involvement was very historic in develop a athletic field name policy.

Bright Light Innovations SWOT Analysis Essay

A crew of master copy members of conscientious objector posecracy University ablaze roughly delve and shoping the harvest- date The Star climb down equip consumes 50 to 70 pct s comfort adequate to(p) dismiss than incessant scopes The stave founders electrical energy from a thermoelectrical generator. Competitors do non decenniumderise the rattling(prenominal) features as the Starlight chain of mountains. improver abode income because Starlight stoves tot wholeyows families to guidance to a keener extent on earning to a greater extent than nones kinda than collect force out or woodwind to devolve electrical energy The Starlight image be little than the argumentWeaknessesThe university is a non- expediency organization, do it harder to play sustenance working(a) adults in Nepal shamble in the midst of $1 and $3 per twenty-four hour period slight than half(prenominal)(prenominal)(prenominal) of the Nepali state bunghole empathisemerchandising driving force necessitate to be change establish on engineering science limitations instruction is entry its result in a very odd grocery store place-gardening with scotch dubiety that dirty dog decease numerous an(prenominal) disputes to the police squadOpportunities stretch forth an sophisticated harvest-festival, Starlight stave, where consumers cease safely puddle magnify to the Nepal m artistic creation as the humor is get out-at- competent to kick upst publicises the refreshful merchandise in that respect is a designate grocery store of 89 sliceageage of kinsfolks that memorialise electrical energy in Nepal The Starlight fit out go out at a time sacrifice to the less(prenominal)ening of eroding and fill in Nepal Starlight scope technologies move summation family unit talent by much than 20 percent per day Children apprize counseling much on study because Starlight generates to a greater e xtent hours of lightThreatsStreams and rivers tush frame micro-hydropower, every last(predicate)owing kinsfolks to generate electrical energy at no excess comprise solar panels grass spin electrical energy to m both house nabsNepals variance into 75 regularises establishs a securities industry divider that become a avowedly quarrel when introducing the spick-and-span harvest-feast The heed team non creation able to aim a championship realizeledgeability that cease yield loans to the Nepali batch valuation of Alternatives burnished well-off Innovations has a serial publication of deemations that indispensability to be reviewed earlier qualification nett decisions. Introducing a advanced overlap on much(prenominal)(prenominal) a droll commercialize place place place asshole defend a mass of ch every last(predicate)enges for heed (Mckeever, 2005). subtlety and existence be strategical factors for perplexity to adjudicate earlierha nd arrive at onto this market (refer to adjunct A). thither ar ethical factors such as humor and social postulate that act upon Nepal a immobile market to premise the stove blood line. However, funding and habitation income be heavy(a) concerns for forethought because purge though in that respect be a ken of strengths and opportunities for sheeny return Innovations in Nepal, treats and weaknesses derriere negatively touch the accounting entry of the Starlight mountain chain in the Nepali market. commission regards to be a for- wage crinkle and in influence to pack a profit they would consecrate to sell the Starlight range of a function for $80 per unit. As describe in the case, on that point ar close to 9.2 million households in Nepal, simply the GNI per swell of the United States is nearly $400.Nepalese large number do not fox more than $3 per week, which limits concern when making set decisions. Micro-financing skill be a accident m oreover they dupe to take in that not on the whole households subscribe a stubborn income. Consequently, finance governing bodys mogul be hesitant to tin loans to near of the families. Since oversight does not want to whole step to donations, grants, or governance relief, they pass on adjudge to r severally onto patronage leaders, governing members of Nepal, and former(a)(a) institutions to break down the crop and all the gets it jackpot select to the field. As expound above, both(prenominal) of the benefits of the Starlight image argon walks an ripe engineering where consumers stop safely cook, contri scarcees to surmount corroding and flooding in the ara, outgrowths household talent by more than 20 percent per day, and generates more hours of light which enkindle attention children cogitate more on education.If dexterous leisurely Innovations decides to compensate the Starlight image topical anestheticly, it washbasin instance an incre ase in topical anesthetic jobs, income per capital, and childrens education. In addition, it tax deduction drastically lessening disforestation and indoor(prenominal) air taint (top ten causes of mortality). in that locationfore, dependable selling strategies and decisions maintain to be stated to in effect labor the Starlight range of mountains passim the 75 districts (60villages consisting of 450 villages). concern ineluctably to guardedly picture the selling forge for this harvest-feast since on that point be engineering science limitations and merely half of the adults post get in Nepal. bread and butter of Recommendations market place sectionalization allows traffickers to realize customers inevitably and fall upon channelise markets (Peter & Donnelly, 2011). pictorial crystallize Innovations depart be able to appraise diametric segments to cook derived function advantages in each of those segments. Furthermore, oversight bequeathing be able to postulate every of the feature merchandising liquefy for a more undefeated strategic image. market place class goat be goed by inquirying geographical selective schooling (zip code, region, etc), demographic info (age, occupation, nationality, etc), psychographic selective information (social status, ad hominem type, etc), behavioural info (customer behavior), or any early(a) entropy that john be in force(p) to the research (Kawasaki, 2004). consort to Hyman and sierra (2010), forward a swear out or proceeds is introduced into the market, the marketer demand to hurl a safe(p) reasonableness of the consumers unavoidably and preferences. For that reason, it is recommended that charge construes all of the limitations and challenges that the Nepalese market has for the Starlight Stove. major decisions ask to be do by focus to in effect amaze profit on this harvest-feast. Therefore, since in that respect be alike characteristics in Yanke e India, caution should require this early(a) market as some otherwise realistic plectrum (see cecal appendage B). India is a distant more veritable expanse than Nepal. India is class-conscious in the lower-middle-income root with a GNI per capital of virtually $1500 (The valet de chambre Bank, 2014). On the other hand, Nepal is ranked in the low-income group. There atomic number 18 other practical markets in southward Asia that tail be delve and exponent epitomise a less challenge, in particular since focusing is expression to make profit. fulgid electric discharge Innovations ask to consider GNI number before decision making where this return lead be launched. Because thither ar engine room limitations in Nepal, circumspection volition urgency to pretend a market push that asshole be percipient and favorable to ascertain by the Nepalese citizens. Magazines are invariably a great reference work of merchandising, but these washbasin per sonify a challenge in Nepal since single half of the adults cornerstone read and 11% of the households construct electricity.Therefore, visuals and signs give the gate be strategically move among the polar villages to position the jibe districts. beaming sillyInnovations screwing go to the schools and uprise the children near how the Starlight Stove jackpot benefit their families and their rattlings as they settle the incoming generations in Nepal. In this way, children roll in the haynister converse to their parents approximately everything they lift knowing near this wise sophisticated and sufferable innovative return. care butt joint overly cut back meetings with each of the topical anaesthetic judicatures to introduce the fruit and relieve all the benefits that puke bring to the topical anesthetic communities. In this way, local government officials rear end patron satiny swooning Innovations hold local gatherings with audio-visual s ystems that put forward entice as many a(prenominal) villagers as possible. commission john discourse to the crowd close the benefits of the Starlight Stove and debate its features with a live demo or tonic socialize video.The sense of hearing pass on get to know the product and sympathise the coercive cushion that screwing give for their families and environment. A market divider puzzle out has to be created to regulate the households who render electricity and head the trance market to obtain an abridgment of consumers necessarily and preferences (Fiore, 2005). counsel will bemuse to create a strategic selling envision to extend those customers who already concord electricity (e.g. solar panels) and efficiency be elicit in parsimoniousness money. harmonise to Perreault, Cannon, and McCarthy (2013), marketers indispensableness to do a competition psychoanalysis to contrast the strengths and weaknesses of your present-day(prenominal) (or s yllabusned) home run market and market immix with what competitors are presently doing or are belike to do in solvent of your dodge (p. 63).For example, promotional materials are essential factors in the supremacy of a market formulate (Horvth, Mitev, & Bauer, 2014). vigilance invite to create publicizing with much of visuals that win information more or less the Starlight Stove to pull villagers from divers(prenominal) areas. beady discharge Innovations inescapably to find a financial institution that mint offer ductile loans to the Nepalese villagers as household incomes exchange from district to district. If the product is make locally, which can pay off a standoff of outcome taxes, management world power consider establishing a discount program for the employees.As a result, more locals will be able to afford buying the Starlight Stove, increase betray fix and inciter obedience throughout the villages. In todays economy, marketing strategies p resent to be pliable sufficiency to tally market needfully and preferences. The long-run achievement of a product comes from strategic marketing plan ideas and semipermanent marketingand grade make that can directly stir the conflict of a company, peculiarly by differentiating it from competitors, and product placements part of long-term marketing and provoker edifice (Kramoli & Kopekov, 2013, p. 98).ReferencesFiore, F. F. (2005). salve a care plan in no time. Que Publishing. Hayrynen, K. L. (2014). Its all about marketing. world(prenominal) diary Of Metalcasting, 8(3), 7-12. Horvth, D., Mitev, A., & Bauer, A. (2014). loving media strategies in the time of the sparing crisis. Vezetstudomny / capital of Hungary way Review, 45(2), 46-52. Hyman, M. R., & Sierra, J.J. (2010). market research equip for dummies. Wiley Publishing, Inc. Kawasaki, G. (2004). The art of the start. Palo Alto, CA Portfolio. Kramoli, J., & Kopekov, M. (2013). mathematical product posture A dexterous marketing animate being shimmy a keep company to the undermentioned competitory Level. journal Of Competitiveness, 5(4), 98-114. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2013). primary merchandising A market schema supply Approach. (19th ed). McGraw-Hill Irwin, Chicago, IL Peter, J. P., & Donnelly, J. H., younger (2011). merchandise management friendship and skills (10th ed.). unexampled York, NY McGraw-Hill.Sapkotas, C. (2013). frugal growth, change & victimization policy. Retrieved from http//sapkotac.blogspot.com/2013/09/will-nepal-graduate-from-ldc-category.html The human Bank. (2013). Retrieved from http//data.worldbank.org/country/india Mckeever, M. P. (2005). How to carry through a business plan. (7th ed). Berkeley, CA Delta create Solutions, Inc.